Climate Change Response Program (CCRP): Utilizing the web and new media to engage in climate change communication

NPS Unit: Climate Change Response Program (CCRP)
Location: Fort Collins, CO
Project Title:   Utilizing the web and new media to engage in climate change communication
Pay: Interns will be paid $12/hour for a total of 480 hours.
Position Description: The intern will work directly with CCRP staff to determine the need for and facilitate the creation of multi-media projects for the web. They will design, prepare, and produce original materials or products for internal and external climate change websites. Using digital images, video, storytelling, and electronically produced graphics the intern will bring their expertise to convey servicewide climate change messages to a wide and varied audience. The intern will be encouraged throughout the internship to find park-specific examples or stories of climate change impacts and use digital storytelling techniques to present this information in a way that will resonate with audiences. 

Specific tasks include:

  • The intern will initially assist in finalizing the content and incomplete sections of the CCRP intranet site.
  • They will then review the CCRP public website and provide recommendations and assistance to bring the content up to date.
  • Working from these two sites the intern will then begin to strategically engage in social media outlets.
  • Based on their experience and feedback they will submit final recommendations for an overall social media plan for CCRP.
  • The intern will also make recommendations for how to keep the content of these two websites fresh and interactive. They will be given a lot of freedom to experiment with various visuals and techniques to help the CCRP create and maintain dynamic websites.

 

The overall goal for this internship is to create interactive and dynamic climate change websites that will reach a wide variety of audiences to effectively communicate climate change literacy concepts through the place-based examples. The intern will be given a lot of freedom to bring their expertise and perspective to bear in accomplishing the tasks as well as in trying new things and approaches.

Learning goals: Through the initial content review of both internal and external websites the intern will learn how climate change is impacting national parks and their resources. They will also become familiar with the overall strategy and priority actions the NPS and CCRP are taking to respond to climate change. 

Working closely with CCRP communication staff they will learn the current philosophy of climate change communication in the NPS and be encouraged to use these techniques when producing materials for the web. The intern will help distribute recently-produced climate change videos to a wide NPS audience, and will be able to use them as a foundation for further work.

Mentoring: A team of staff from the CCRP and the Office of Education and Outreach will work closely with the intern to scope work, develop goals, and produce content that achieve a dynamic web presence for climate change. The intern will have access to many individuals in these two programs that can provide guidance, advice, and expertise in web design, coding, social media, and graphic design. The intern’s direct supervisor will mentor her/him to help them gain a better understanding of the NPS as an agency and the potential career opportunities within. All told, the NPS staff assisting this work will help the intern fit this experience into his/her educational and professional objectives in web content design, social media communication techniques, video production, and science or climate change education. 
Qualifications: Required: Proficiency in image and video editing software akin to Photoshop and Premiere Pro. Education and experience in web content development and basic web design theory. Knowledge of communication or NPS interpretive principles in order to facilitate electronic development of science education messages. 

Desired: Education and experience in NPS interpretive principles. Experience in HTML and software akin to Adobe Dreamweaver.

 

Position Dates: Dates are flexible – can host the intern anytime in the 2013 calendar year.
Housing Available: Housing is not available
Vehicle/License Required: The intern is unlikely to be required to operate a government vehicle while on duty. However, due to the nature of being stationed in a city without good mass transit options, a vehicle is highly encouraged.Loaner bicycles are available for the duration of the internship.

 

Work Environment: The majority of work will occur in an office setting with long periods of sitting and working with computers.While most of the work will occur in the office, opportunities to get the intern into the field will be actively sought in order to provide a better understanding of various aspects of the NPS. For example, if the intern arrives by early June they could attend Rocky Mountain National Park’s seasonal employee training.